Eat The Frog Fitness

1:: Clients

The Client


Founded by Bryan Clay and Joe Culver, Eat The Frog Fitness is a new fitness training concept born from decades of elite, science-based athletic training and expert knowledge of the fitness industry. Olympic Decathlon Gold & Silver Medalist Bryan Clay earned the title of “The World’s Greatest Athlete” during the Beijing Olympics in 2008. So, what does a 2 time Olympic Medalist, 3 time World Champion, and 4 time US National Champion do after his athletic career ends? Well true to fashion, Bryan has continued his relentless pursuit of accomplishment, only this time in the entrepreneurial world. Joe Culver, has spent the past two decades as an executive for several companies, as well as business entrepreneur and Founder/CEO of Thrive Community Fitness and TCF Franchising, Inc. Bryan and Joe have co-founded a new fitness concept with a unique name. Empathizing with societies age-old propensity to put off fitness, Eat The Frog Fitness (ETF Fitness) was inspired by Mark Twain’s famous quote: “Eat a live frog first thing every morning and nothing worse will happen to you the rest of the day.” – Mark Twain


The Assignment


From start to finish: design & print. ETF Fitness needed a company that could make design changes on the fly and also print for them and all their franchisees.


The Solution


Conveniently located next to their headquarters it was easy to take their request and run with it. With free design changes its simple to mock-up and help print their materials whenever they request it. When they open a new franchise they have the peace of mind knowing we have them covered for all the printed materials their franchisee will need. This opportunity is also available for their parent company and other franchises they own.