Arizona Rattlers

1:: Clients

The Client

The Arizona Rattlers are a professional indoor American football team based in Phoenix, Arizona. They are currently members of the Indoor Football League (IFL). The Rattlers were founded in 1992 as an expansion team in the Arena Football League and were the third oldest active franchise in the AFL until their departure in 2016. They play their home games at Talking Stick Resort Arena. The Rattlers are led by head coach Kevin Guy. Since the team’s establishment in 1992, the Rattlers have won ten division titles and have played in nine ArenaBowl Championship games, winning championships in 1994, 1997, 2012, 2013, 2014. The Rattlers also won the 2017 United Bowl in their first season in the IFL.

The Assignment

From start to finish: design, print and fulfillment. AZ Rattlers needed an entire re branding. Their image was old, outdated and unpleasing to the eye. They wanted to shake up their image and upgrade to a more modern & fan focused team. From their games to donations to their online store, everything needed to change.

The Solution

The solution for the Rattlers was simple. Redesign everything they had. We started with their website as that would become the central hub for anything Rattler related. We designed their website with their signature orange & teal coloring while also focusing on a design that was on par with a website an official NFL team would use. After having a guideline for their new brand we approached all their marketing material with the same thought process. We redesigned all their ads and and social media post to fit their new image with images focused more on their awesome fans. With a new website and brand we went and updated their online store with an easy to use system that had plugins to make customer service an easier task.